RIHANNA is the new face of Balmain. Described as an “icon” by the label’s creative director, Olivier Rousteing, the singer stars in the forthcoming spring/summer 2014 campaign – due to appear in magazines from this month.
“In front of the camera, she makes you feel like she is the only girl in the world,” said Rousteing. “When the woman that inspires you wears your creations, your vision feels complete.”
The adverts were shot in New York by Inez van Lamsweerde and Vinoodh Matadin, with styling by Mel Ottenberg – Rihanna’s personal stylist. The star has previously fronted campaigns for Armani Jeans.
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